Building Effective Strategies to Retain, Attract, and Transform Employee Experiences in a World of Constant Change.

EVP Design | Employee Experience | Internal Communications | Employer Branding

Introduction

We are the MENA region’s only full-service firm specializing in Employer Positioning™. Our mission is clear: to cultivate meaningful relationships with your most valuable asset—your best-fit employees.

We achieve this by developing EVP-driven strategies in Employee Experience, Internal Communication, and Employer Branding, ensuring seamless alignment between your organization’s strategic objectives and your employees’ aspirations.

Definition

Employer Branding vs Employer Positioning™

It’s not a one-time effort; it’s an ongoing relationship.

Employer branding, as practiced today, primarily focuses on external communications, leveraging campaigns and activities to shape perceptions with the goal of making organizations attractive destinations for potential employees. In contrast, the employer positioning approach adopts a holistic and strategic perspective, addressing the entire employer-employee relationship. It seeks to establish foundational principles that transcend temporary perceptions, fostering enduring beliefs and a solid reputation while aligning all employee-focused activities under a unified strategic framework

Methodology

A Relationship of Deep Dependency.

Our world is founded on human relationships. Our methodology seeks to create a balanced and healthy connection between employers and employees by aligning the fulfillment of both parties’ needs, with a relevant employer positioning at its core.

Employer

Organizational Needs.

Ex. I Need my employees to be proactive and take intaitive.

Employee

Human Needs.

Ex. I Need an employer to empower me more.

Employee

Learn More About Our Methodology

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The exclusive Motivational Orientation Test (MOTOR) affiliate in the MENA region.

Saudi Employment Market Report 2024

The Impact of Employer Branding, Employee Engagement, and Employee Experience on Employee Behavior in Saudi Arabia

Our Expertise

More than 20 years of impact.

Our team’s portfolio spans a wide range of verticals and organizations of varying sizes across the MENA region.

We have partnered with multinational companies in Egypt, UAE, KSA, and Yemen to deliver strategic projects that transform workplace cultures.

Our work creates a ripple effect of impact, empowering clients and their employees, fostering growth, and advancing careers.

A glimpse into the minds of industry leaders.

Employer Branding Quick Facts

Average Employee Tenure Across Top MENA Countries

UAE

52 Month

KSA

32 Month

EGY

53 Month

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The Recipe for Effectiveness

Customization

Customization.

Develop a tailored employer positioning strategy that addresses your unique organizational pain points and execute it effectively.

Deep Insights.

By targeting employees' minds, leveraging deep psychological insights and models, and utilizing research findings.

Focus.

Taking a holistic approach ensures that all efforts are aligned with the specific objectives that guide the entire development process.

Differentiation.

Building a strong employer positioning is about differentiating yourself from the competition, ensuring irreplaceability, and bringing your promise to life to secure the ideal position in the minds of both your prospects and current employees.