Employer Branding, Employer positioning, Employee Experience, Internal Communications, MENA, Egypt, Saudi, KSA, UAE, Emirates, Middle East, Talent attraction, Talent retention
Employer Branding, Employer positioning, Employee Experience, Internal Communications, MENA, Egypt, Saudi, KSA, UAE, Emirates, Middle East, Talent attraction, Talent retention

Build Your Employer Positioning™, Foster Belief in Your Promise, Connect Deeply with Best-Fit Talent, and Start Strengthening Your Ranks.

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Introduction

At GoldinKollar, people are at the center of our world. As the MENA region’s only full-service firm specializing in holistic Employer Positioning™—starting internally and extending externally—our mission is clear: to foster meaningful relationships with your most valuable asset, your best-fit talent, ensuring your organization’s readiness for both the present and the future.

Shape the Narrative: Make the World See You as You Intend.

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Building a Meaningful Relationship: Designing Employee Experiences that Matter.

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Promises that Capture Hearts: Attracting the Best-Fit Talent.

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Definition

Employer Branding VS Employer Positioning™

It’s not a one-time effort; it’s an ongoing relationship.

Positioning employers in the job market means becoming the top choice for best-fit employees.This begins with defining who they are, understanding their deep human needs, assessing what I offer versus what my competition offers, identifying the gaps, and then building a strong promise, delivering on it, and communicating it effectively.

Methodology

A Relationship of Deep Dependency.

Our world is founded on human relationships. Our methodology seeks to create a balanced and healthy connection between employers and employees by aligning the fulfillment of both parties’ needs, with a relevant employer positioning at its core.

Employer

llustrated side profiles of individuals in wooden frames against light blue background

Employer

Organizational Needs.

Ex. I Need my employees to be proactive and take intaitive.

Employer Branding, Employer positioning, Employee Experience, Internal Communications, MENA, Egypt, Saudi, KSA, UAE, Emirates, Middle East, Talent attraction, Talent retention

Employee

Human Needs.

Ex. I Need an employer to empower me more.

Employee

Illustrated profile portrait of person wearing glasses in wooden frame against blue background

Learn More About Our Methodology

Employment Market Report 2024

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Employer Branding, Employer positioning, Employee Experience, Internal Communications, MENA, Egypt, Saudi, KSA, UAE, Emirates, Middle East, Talent attraction, Talent retention
Employer Branding, Employer positioning, Employee Experience, Internal Communications, MENA, Egypt, Saudi, KSA, UAE, Emirates, Middle East, Talent attraction, Talent retention
Employer Branding, Employer positioning, Employee Experience, Internal Communications, MENA, Egypt, Saudi, KSA, UAE, Emirates, Middle East, Talent attraction, Talent retention
Employer Branding, Employer positioning, Employee Experience, Internal Communications, MENA, Egypt, Saudi, KSA, UAE, Emirates, Middle East, Talent attraction, Talent retention
Employer Branding, Employer positioning, Employee Experience, Internal Communications, MENA, Egypt, Saudi, KSA, UAE, Emirates, Middle East, Talent attraction, Talent retention
Employer Branding, Employer positioning, Employee Experience, Internal Communications, MENA, Egypt, Saudi, KSA, UAE, Emirates, Middle East, Talent attraction, Talent retention
Employer Branding, Employer positioning, Employee Experience, Internal Communications, MENA, Egypt, Saudi, KSA, UAE, Emirates, Middle East, Talent attraction, Talent retention
Employer Branding, Employer positioning, Employee Experience, Internal Communications, MENA, Egypt, Saudi, KSA, UAE, Emirates, Middle East, Talent attraction, Talent retention

Our Expertise

More than 20 years of impact.

Our team’s portfolio spans a wide range of verticals and organizations of varying sizes across the MENA region.

We have partnered with multinational companies in Egypt, UAE, KSA, and Yemen to deliver strategic projects that transform workplace cultures.

Our work creates a ripple effect of impact, empowering clients and their employees, fostering growth, and advancing careers.

A glimpse into the minds of industry leaders.

Sultan Albalawi

Chief Human Resources Officer at Health Co.

Source
Linkedin

“I should build my relationship based on shared values, understanding the challenges this generation faces, and how their perspective and circumstances were shaped. The deeper your knowledge and understanding of the unique characteristics of each generation, the better you can bridge the gap and improve your interactions with them, creating a more harmonious and productive work environment.“

Stephan Meier

Professor at Columbia Business School & author of The Employee Advantage

Source

Linkedin

“Humans, with our strengths and weaknesses, are at the center of any successful strategy.”

Alex Her

Head of Global Employer Brand at GoDaddy

Source
Linkedin

“Building a strong employer brand means aligning your message with the actual culture of the organization. Candidates are drawn to authenticity, so presenting an accurate, relatable image is essential to attract and retain top talent.”

Craig Fisher

Founder of TalentNet, author of Hiring Humans

Source
Linkedin

“Automation enhances what we do, but the relationships remain central.”

Naif Alfaheid

HR Area Service Leader at Procter & Gamble

Source
Linkedin

“Employee well-being is a cornerstone of organizational success, as the mental, emotional, and physical health of employees is a key factor in enhancing productivity. Providing a supportive and balanced work environment fosters a sense of appreciation and belonging among employees, which positively impacts their work quality and stability.”

Ghufran Aljehani

HR Manager at Jeeny

Source
Linkedin

“The goals of the employer brand focus on shaping a strong perception of the recruitment experience within the organization, aligning the internal employer brand with the external consumer brand, and ensuring consistency between the promises made to consumers and employees. It also highlights the value proposition for potential applicants, encourages the right candidates to apply for positions, and emphasizes the value offered to employees.”

Dart Lindsley

Head of Global Process Excellence, People Operations at Google

Source
Linkedin

“If companies listen to employees the way they do customers, they can increase retention and engagement.”

Luke O'Mahoney

Founder & Creator of Sapienx

Source
Linkedin

“Traditional HR silos divide functions like L&D, talent acquisition, and DEI, leading to inefficiency and disconnection. By smashing these silos, HR can create unified people experiences. Treating employees as customers reframes their relationship with HR and encourages the creation of engaging, value-driven work experiences.”

Employer Branding Quick Facts

Average Employee Tenure Across Top MENA Countries

UAE

52

Month

KSA

32

Month

EGY

53

Month

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The Recipe for Effectiveness

Customization
Customization.

Develop a tailored employer positioning strategy that addresses your unique organizational pain points and execute it effectively.

Deep Insights.
Deep Insights.

By targeting employees' minds, leveraging deep psychological insights and models, and utilizing research findings.

Focus.
Focus.

Taking a holistic approach ensures that all efforts are aligned with the specific objectives that guide the entire development process.

Differentiation.
Differentiation.

Building a strong employer positioning is about differentiating yourself from the competition, ensuring irreplaceability, and bringing your promise to life to secure the ideal position in the minds of both your prospects and current employees.

Quick Employer Positioning™ Assessment

Discover the value your organization provides to its employees.

Take the Test

The MENA region’s only full-service firm specializing in holistic Employer Positioning™

Employer Branding, Employer positioning, Employee Experience, Internal Communications, MENA, Egypt, Saudi, KSA, UAE, Emirates, Middle East, Talent attraction, Talent retention
Employer Branding, Employer positioning, Employee Experience, Internal Communications, MENA, Egypt, Saudi, KSA, UAE, Emirates, Middle East, Talent attraction, Talent retention

Our Methodology

Employer Positioning™
Employer-Employee Relationship Management
Your experience with us
The Recipe for Effectiveness

Meet Us

Team
Mission
Commitments

Insights

Articles
Employment Market Report 2024

Get in Touch

Cairo

East Lane, Plot number B- 340, El Banafseg 11, Cairo Governorate

Tel.: 002 0220 21615

Riyadh

Eastern Ring Branch Rd, Ar Rabwah.

Contact Us
[email protected]

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