The way we work, grounded in Human Sciences and over 20 years of experience in the realm of human influence, has guided the development of an ongoing, ever-evolving process that creates real-life impact on a human level.
Positioning employers in the job market means becoming the top choice for best-fit employees.
This begins with defining who they are, understanding their deep human needs, assessing what I offer versus what my competition offers, identifying the gaps, and then building a strong promise, delivering on it, and communicating it effectively.
Our world is founded on human relationships. Our methodology seeks to create a balanced and healthy connection between employers and employees by aligning the fulfillment of both parties’ needs, with a relevant employer positioning at its core.
Benefits
Employee Experience
Learning and Development
Culture
Engagement
Fulfillment of Organizational Needs.
Cognitive Alignment
Emotional Engagement
Physical Participation
Future Commitment
Ideas
Advocacy
Performance
Future Commitment
Fulfillment of Deep Human Needs.
The 10 Core Human Needs:
Affiliation
Exploration
Achievement
Cooperation
Contribution
Conservation
Hedonism
Security
Building a lasting relationship with your best-fit employees requires the same dedication as any meaningful connection. It demands ongoing nurturing, deep understanding, and consistent effort.
Our methodology is designed to foster this relationship by first understanding your organization and its people.
Then, we help define your promise, ensure its consistent delivery across all employee touchpoints, and elevate strategic awareness of what you stand for.
We invest in getting to know you, your organization, and your best-fit people.
We help define your employer's promise, shape the employee experience, and communicate it.
We equip your team with the tools and practical knowledge to sustain success.
We don’t just think holistically about your employees; we build our entire process around you—the HR professional with a vision for transformational change. Our relationship only begins when we fully understand your challenges, your people, and your organization. We take this seriously.
Without deep understanding and practical insights, the rest of the process won’t make a difference. That’s why we leverage our Market Data and Insight Center to see the bigger picture and provide actionable results
After deeply engaging with your daily and strategic challenges, we move into the implementation phase. Together, we craft your Employer Value Proposition (EVP) and develop a strategy for its execution. Next, we map the entire employee journey to ensure every touchpoint is EVP-driven—this is the Delivery phase.
We design key experiences such as onboarding, learning and development, and other critical moments in the employee lifecycle.
Once the employee experience is solidified, we focus on building both internal and external awareness of your brand.
We craft your Employee Value Proposition (EVP) using audience and organizational insights, setting objectives, KPIs, and goals for a compelling, strategically activated EVP.
We review 28+ key touchpoints and implement strategic interventions to create a consistent, EVP-driven experience that fosters healthy, balanced relationships with your best-fit talent.
Make your employer promise visible through EVP-driven internal and external communication strategies, designed to build awareness and amplify your message.
We believe in teaching your team to fish, rather than simply giving them the fish.
Throughout our collaboration, we equip your team with the tools and training necessary to successfully manage your employer branding in the long term.
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Get in Touch
Cairo
East Lane, Plot number B- 340, El Banafseg 11, Cairo Governorate
Tel.: 002 0220 21615
Riyadh
Eastern Ring Branch Rd, Ar Rabwah.
Contact Us
[email protected]
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