Empathize
We invest in getting to know you, your organization, and your best-fit people.
Services
Description:
We conduct employee profiling through a combination of quantitative and qualitative research tools to create detailed personas. These personas represent the best-fit employee’s key drivers, interests, and personality traits, providing a deep understanding that guides the development of an employee experience tailored to resonate with them. This approach helps foster a meaningful and nurturing environment for long-term relationships.
Process:
Deliverables:
A detailed Employee Profile Document, including full personas with percentage breakdowns.
Duration: 3 weeks
Description:
We conduct employer profiling by examining key aspects of your organization, including Business Strategy, Brand Strategy, HR Strategy, Structure, Stakeholders, Internal Culture, Internal Communications, and Employee Engagement. This comprehensive analysis helps illustrate the organizational dynamics that impact employer positioning success and ensures alignment between the employer positioning and all relevant strategies and stakeholders.
Process:
Deliverables:
An Employer Profile Document that includes strategic alignments and a stakeholder map.
Duration: 2 weeks
Description:
Based on our market mapping (see Market Reports), which analyzes what specific markets, countries, and sectors offer to employees in terms of core human needs, we customize competitive analysis for five direct competitors. By combining this with insights into the top needs of employees in critical functions, we can identify gaps and guide the development of suitable employer positioning.
Process:
Deliverables:
Competition Profiling Document, including a relevant market overview, analysis of five direct competitors, and an overview of identified gaps.
Duration: 2 weeks
Implement
We help define your employer promise, shape the employee experience, and communicate it.
In the first phase of our journey, we craft your organization’s promise to its employees by designing your Employee Value Proposition (EVP).
Using insights from audience profiling and organizational profiling, we collaborate to set objectives, define KPIs, establish goals, and create a compelling EVP statement.
This process ensures your EVP is strategically activated throughout your organization.
Services
Description:
Once your EVP is defined, the next crucial step is to craft a strategy for activating it across your organization. This strategy answers two key questions: “How do we play?” and “Where do we win?” By setting clear priorities, initiatives, and strategic interventions, we create a roadmap for maximum impact and effectiveness. A well-structured calendar ensures the strategy is executed seamlessly, aligning with organizational goals.
Process:
Deliverables:
A comprehensive Employer Branding Strategy Document, outlining objectives, priorities, and a detailed action plan.
Duration: 2 weeks
Request Your Employer Positioning Strategy
Listen to our podcast episode on the Secrets of Building an Effective Employer Branding Strategy.
With the EVP and Employer Branding Strategy in place, it’s time to bring them to life.
This phase involves reviewing over 28 key employee touchpoints and implementing strategic interventions to transform the employee experience into one that is fully aligned with your EVP.
The goal is to create a consistent, EVP-driven experience that resonates deeply with your employees, ensuring they feel valued and engaged at every step of their journey.
Services
Description:
We design EVP-driven onboarding experiences that vividly communicate your organization’s culture and values to new employees. From day one, the onboarding process signals what the company stands for, shaping newcomers’ attitudes and mindsets to align with the organizational culture. It will be the first taste of your organization’s promise, creating a powerful first impression that ensures new hires feel engaged, supported, and in sync with the company’s mission.
Process:
Deliverables:
Duration: 4 weeks
Create an onboarding experience that leaves a lasting, powerful first impression.
Description:
Our Learning and Development (L&D) approach centers on crafting an immersive, EVP-driven experience that deeply engages employees. By aligning each learning initiative with your EVP, we ensure that development feels like a natural extension of your organization’s core values and commitments. This approach not only fosters personal growth but also reinforces your promise, turning learning into a powerful tool for engagement and retention.
Process:
Deliverables:
Duration: 6 weeks
Create EVP-driven learning experiences that engage and inspire your team.
Description:
We craft EVP-driven cultural experiences that reinforce your organization’s promise. By aligning culture with your EVP, we ensure that every cultural initiative reflects and strengthens the company’s core values. These experiences are designed to foster deep connections between employees and the organization, encouraging a sense of belonging and engagement. Through this approach, your company’s culture becomes a living expression of your EVP, consistently reinforcing what your organization stands for.
Process:
Deliverables:
Duration: Duration varies based on the nature and specifics of the cultural initiatives.
Craft EVP-driven cultural experiences that reinforce your organizational promise.
Description:
We craft strategic initiatives that are fully aligned with your Employee Value Proposition (EVP), ensuring they resonate deeply with employees and support your employer branding goals. Each initiative—whether a wellness program, leadership development, or innovation lab—reinforces your EVP, embedding it into the employee experience. This approach ensures that every initiative strengthens the organizational promise, influencing behaviors and attitudes that align with your company’s core values.
Process:
Deliverables:
Duration: 4-8 weeks depending on the initiative scope
Launch EVP-driven initiatives that align with your organizational promise.
Description:
We revise and align the performance management experience to ensure it is fully EVP-driven. This involves tailoring performance reviews, feedback mechanisms, and recognition practices to reflect your Employee Value Proposition. By embedding your EVP into the performance management process, we help reinforce the values and behaviors that are key to your organizational culture, ensuring that employees experience a consistent message about what is valued and rewarded within the company.
Process:
Deliverables:
Duration: 4 weeks
Revise your performance management experience to align with your EVP.
Description:
We review over 28 key employee touchpoints across the employee lifecycle to ensure they are consistent with your EVP. By enhancing these touchpoints, from recruitment to offboarding, we help you deliver an experience that leaves employees feeling valued and engaged at every interaction.
Process:
Deliverables:
Duration: 6 weeks
Enhance every employee touchpoint with EVP-driven solutions.
Description:
Our strategic consultations focus on recommending policy changes, system adjustments, and environmental modifications to align your organization’s performance management and employee experience with your Employee Value Proposition (EVP). By providing tailored, evidence-based recommendations, we help you create a work environment that reflects your organizational values and supports long-term employee engagement and performance.
Process:
Deliverables:
Duration: 2 weeks
Schedule your strategic consultation and align your organization with your EVP today.
Description:
One of the most impactful touchpoints in the employee experience is their interaction with leaders. To ensure an EVP that resonates, we developed leadership alignment programs designed to integrate the organization’s EVP into daily interactions with employees. These programs include practical tools and habit-forming actions, tailored to accommodate different management styles and personalities, ensuring effectiveness and real-world applicability.
Process:
Deliverables:
Duration: 2 weeks
Once your EVP is firmly established, consistently delivered, and lived by everyone daily, the next step is to make it visible.
This is achieved through carefully designed internal and external communications, strategically crafted to build awareness and amplify your message.
Services
Description:
We design an EVP-driven internal communications strategy that aligns with your organization’s values and reinforces your Employee Value Proposition (EVP) throughout the employee journey. This ensures that internal messaging consistently communicates the organization’s promises and supports a culture of transparency, engagement, and alignment with business goals.
Process:
Deliverables:
Duration: 3 weeks
Ensure your internal communications are EVP-driven and engage your employees today!
Description:
We help build strategies for a cohesive employer brand experience across all external touchpoints. From recruitment portals to social media presence, we align your external communications with your EVP, ensuring that potential candidates and external stakeholders clearly understand your organization’s promise.
Process:
Deliverables:
Duration: 4 weeks
Strengthen your employer brand externally with EVP-driven communications.
Transfer
We equip your team with the tools and practical knowledge to sustain success.
Services
Description:
This CPA-certified, interactive, and practical training is designed for HR professionals who want to transform their organizations by developing compelling Employer Positioning. The course equips participants with the skills needed to create an EVP, deliver exceptional employee experiences, and craft both internal and external communication strategies. This extensive learning experience includes practical tools, exercises, handouts, and access to a community where professionals can share insights, tricks, and reflections.
Process:
Deliverables:
Duration: 3 week
Description:
To ensure that your EVP remains relevant and impactful, we offer a periodic audit to assess its alignment with both your internal and external branding efforts. This audit identifies gaps, tracks progress, and offers recommendations to maintain a strong employer Positioning.
Process:
Deliverables:
Duration: 1 week
Keep your EVP relevant with our comprehensive audit service.
Get in Touch
Cairo
East Lane, Plot number B- 340, El Banafseg 11, Cairo Governorate
Tel.: 002 0220 21615
Riyadh
Eastern Ring Branch Rd, Ar Rabwah.
Contact Us
[email protected]
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