What inspired us to build GoldinKollar was the realization that, throughout the years, what makes a country, a company, or even a football team truly remarkable is the human element.
Yet, it’s this very human element that is the most complex and challenging to manage. Human beings come with unpredictability, emotions, free choice, and irrationalities—areas that lead to raised heartbeats, sweaty hands, and frustration for decision-makers.
In the business world, where metrics, KPIs, and efficiency are the focus, dealing with human beings can be far more challenging than dealing with materials, numbers, or even astrophysics. Enterprises are used to handling what is measurable and predictable, but the human dimension requires a different kind of attention.
It’s at this intersection—between businesses and the people that make them thrive—that destiny led us.
What inspired us to build GoldinKollar was the realization that, throughout the years, what makes a country, a company, or even a football team truly remarkable is the human element.
Yet, it’s this very human element that is the most complex and challenging to manage. Human beings come with unpredictability, emotions, free choice, and irrationalities—areas that lead to raised heartbeats, sweaty hands, and frustration for decision-makers.
With over 15 years of experience in the communication sector, Islam Yousry has cultivated expertise in innovation, strategic thinking, internal communications, and the expansive field of employee engagement. As a trained business consultant, he has spent more than 5 years developing employer positioning models, focusing on processes and tools that empower organizations to secure a competitive edge in the employment market.
His work includes collaborating with multinational companies across the MENA region, driving impactful strategies that resonate with diverse audiences
With over 20 years of experience in the communications field, Sherif has mastered the art of translating strategic directions into compelling content and impactful design. In his previous role, he led a creative studio, ensuring brand identities aligned seamlessly with business objectives while deeply resonating with audiences.
His expertise in corporate communication enables him to craft employee experiences and internal communications that not only execute strategic objectives but also deliver powerful narratives that employees can relate to and embrace.
Abdurrahman is an expert in blending psychology with experience design, specializing in crafting human-centered experiences that drive engagement and loyalty. As the founder of a hyper-specialized consultancy, he has developed psychological tools to uncover deep insights into employee behavior and guide companies in building meaningful experiences. In his previous role, he led an experience design team, transforming insights into impactful employee journeys.
His approach ensures every experience is rooted in a profound understanding of human behavior, translating employer positioning into real-life employee experiences that foster connection and organizational success.
Our focus is on creating meaningful changes that positively affect both employees and organizations, not just theoretical solutions.
We believe in open communication and authentic relationships, always treating our clients and their teams with respect and understanding.
While we design strategies that foster long-term success, we remain agile and responsive to short-term needs and goals.
We uphold the highest ethical standards, including safeguarding the privacy of data and considering the psychological impact of our work on employees and organizations.
Our team’s portfolio spans a wide range of verticals and organizations of varying sizes across the MENA region.
We have partnered with multinational companies in Egypt, UAE, KSA, and Yemen to deliver strategic projects that transform workplace cultures.
Our work creates a ripple effect of impact, empowering clients and their employees, fostering growth, and advancing careers.
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Get in Touch
Cairo
East Lane, Plot number B- 340, El Banafseg 11, Cairo Governorate
Tel.: 002 0220 21615
Riyadh
Eastern Ring Branch Rd, Ar Rabwah.
Contact Us
[email protected]
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