People & Culture Consultancy — MENA
People & Culture Consulting, Built for MENA Enterprises
We help HR and executive teams across Egypt, the UAE, Saudi Arabia, Oman and Qatar strengthen culture, talent and engagement — with an evidence-led approach that blends behavioral science, AI and gamification.
- MENA-focused
- Behavioral science + AI + gamification
- English & Arabic
- Enterprise-ready approach
- 15+ years of practitioner experience
One partner across the people agenda
Whether you’re fixing one pressing problem or reshaping the whole people function, we meet you where you are — and measure the difference.
Culture & Organizational Transformation
Restructures, rapid growth and leadership changes quietly strain culture. We help you diagnose what's really happening and design a practical path to the culture your strategy needs — not a poster on the wall.
Talent Assessment & Psychometrics
Take the guesswork out of selection and promotion with rigorous, defensible assessment — designed for MENA roles and delivered in English and Arabic — so you reduce the risk of a costly mis-hire.
Employee Engagement & Experience
Move past the once-a-year survey nobody acts on. We measure engagement and the moments that matter across the employee journey, then turn the data into changes your people actually feel.
Employer Brand, EVP & Internal Comms
Attract the right talent and bring change to life internally — with a credible employer value proposition and communication that lands, instead of announcements that get ignored.
Measure — People Analytics
Bring evidence to people decisions. Our Measure approach helps leaders quantify culture, talent and engagement, so you can prioritise what moves the business and defend those choices in the boardroom.
Not sure where to start?
Book a strategy call and we’ll point you to the cleanest starting move.
Book a callFrom first call to measurable change
Book a strategy call
Tell us where you are and what you're trying to change — by form, WhatsApp or phone. In a focused, no-pressure call we pressure-test the challenge and where an external partner genuinely adds value.
Diagnose & design
We assess the real drivers — culture, talent, engagement or experience — using behavioral science, AI and, where it fits, gamification, then shape a plan scoped to your context, timeline and budget.
Deliver & measure
We deliver alongside your team and build measurement in from day one, so progress stays visible and every decision is backed by evidence rather than opinion.
A newer firm — earning trust through substance
GoldinKollar is a young firm, and we’d rather prove it than pad it with borrowed logos. You judge the thinking directly — on a call, in a written proposal, or at our free Measure keynote — before you commit to anything.
Senior expertise, directly
Work is led by a Head of Research & Strategy with 15+ years in people and culture — senior attention without the overhead and rigidity of a legacy consultancy.
Evidence-led and transparent
We show the how — the frameworks, the questions we ask, and exactly what a first engagement looks like — so you can judge the thinking before you commit. Client references available on request.
Built for MENA, in two languages
MENA is our focus, not a side market. We assess, deliver and communicate in English and Arabic across Egypt, the UAE, Saudi Arabia, Oman and Qatar.
Before you reach out
GoldinKollar was founded in 2025 — why work with a newer firm?
You get senior attention without the overhead and rigidity of a legacy consultancy. Our work is led by a practitioner with 15+ years in people and culture, and our approach is evidence-led and transparent. Start with a strategy call and judge the thinking directly before committing to anything.
Do you really understand the MENA and Gulf context?
MENA is our focus, not a side market. We work across Egypt, the UAE (Dubai and Abu Dhabi), Saudi Arabia, Oman and Qatar, and we account for local culture, regulation and talent realities instead of importing a Western template.
Can you deliver in Arabic as well as English?
Both. We assess, deliver and communicate in English and Arabic, so surveys, assessments and change communication land naturally with your people.
How do we start, and what does an engagement cost?
Start with a free strategy call — by form, WhatsApp or phone. Scope and pricing depend on the challenge and organisation size, so once we understand your context we send a written proposal with clear scope, timeline and investment — no obligation.
What makes your approach different?
We combine behavioral science, AI and gamification to make people work both rigorous and engaging — measuring what matters and designing interventions people take part in, rather than relying on opinion or a single annual survey.
What is the Measure keynote?
A free online keynote on bringing evidence and analytics to people decisions — a low-commitment way to see how we think before starting a conversation. You can register for the next live session on the Measure page.
Ready to build a stronger culture?
Book your strategy call, message us on WhatsApp, or call +201224666402 — no obligation, and a written proposal if you want one.