Values your people live on a Tuesday — not just read on a wall.
From the launch to the months after it: an identity people recognise, leaders who carry it, and moments that turn values into habits.
Sound familiar?
- You have new or refreshed values and a launch date.
- Your values have been on the walls for years and nobody can name them.
- New leadership, a merger or a new strategy means the values need to match.
From the first idea to the last photo
- 1
Give the values a face
A campaign identity and a story, often as characters people recognise themselves in.
- 2
Leaders first
Your executives experience it before anyone else, then your directors, so every manager can carry it.
- 3
Launch in weeks, not a day
Awareness first with films and office branding, then play with games and giveaways, then an immersive experience.
- 4
Go deeper
A behaviours guide for every value, behaviour films by level, and workshops for teams.
- 5
Keep it alive
Second waves that spotlight one value at a time, long after launch day.
Everything, made by one team
- Values identity, characters and story
- Launch films, animation and behaviour videos by level
- A values board game and floor game
- Office branding: walls, elevators, mirrors, danglers
- A values booklet with the behaviours behind each value
- An immersive values experience
- Leadership gift boxes and team workshops
- Film and photography of every moment
We have done this before
We built the branding, communication and launch experience that carried e& Egypt’s refreshed values across the company, and helped Saudi German Hospital Egypt bring its values to life at a company-wide staff meeting.
Read the case studiesSix things you get, whatever the occasion
- 1
One idea, named
Before anything is designed, the program gets a name and a line your people will remember.
- 2
Built on your values
Every occasion, even a summer day, is a chance to live them.
- 3
Your people are the content
Real colleagues on film, on the walls and in the stories.
- 4
Staged, not a single day
A teaser, a launch your leaders open, moments people take part in, and what keeps it going afterwards.
- 5
Everything under one roof
Film and animation, games, digital experiences, events, office branding and merchandise.
- 6
Filmed and handed over
Film and photography of every moment, and templates your team can keep using.
Other programs people ask us for
Tell us the occasion.
A 30-minute call is enough to shape the idea, the plan and what it takes.