Selected work

Culture people can feel

Real People & Culture work across the region — values launches, employer-brand storytelling, and Top Employer milestones. Every case is shown through the client’s own public post.

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TelecomEgypt2025–2026

e& Egypt

CultureInternal CommunicationEmployer Branding

Turning refreshed values into something thousands of people actually live

e& Egypt refreshed its values — Be Customer-Obsessed, Dare to Be Bold, Unite as One — and wanted them lived, not just launched. We built the branding, communication, and launch experience that carried them across the company.

What we did

Created the campaign identity that carried the values company-wide — the 'Live the& way' look and language
Branded and communicated a large-scale, values-driven team-building programme, delivered with the client’s Culture & DEI team and their facilitation partner
Handled the on-the-ground activation experience end to end, from workshops and interactive games to personalized branding

Impact

18 values team-building sessions across 14 departments (reported by e& Egypt’s Culture team)More than 4,000 employees engaged (reported by e& Egypt’s Culture team)Values moving from statement to shared behaviour — in the client’s words, “we don’t just talk about our culture, we live it”

Publicly credited to GoldinKollar by e& Egypt’s Culture & DEI team on LinkedIn.

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TelecomEgypt2026

e& Egypt

Employer BrandingCultureEmployee Experience

Giving a women’s empowerment program a face and a first day

e& Egypt created She Blooms — a program to help every woman grow with confidence and thrive as her authentic self. We gave it its identity and its launch: the brand, and the experience of the room itself.

What we did

Created the She Blooms brand — its identity, look, and language
Designed the launch experience end to end: the room, the moment, and the details that carried the meaning
Partnered closely with e& Egypt’s Culture & DEI and Internal Communications teams, alongside the panel and workshop partners

Impact

A launch that landed — the CHRO and a founder guest sharing their journeys with a room of womenA brand and format the Culture & DEI team can keep growing — “this is only the beginning”A partnership the client described publicly as “trust, collaboration — not simply a supplier”

Publicly credited to GoldinKollar by e& Egypt’s CHRO and Culture & DEI team on LinkedIn.

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HealthcareEgypt2026

Saudi German Hospital Egypt

Employer BrandingCulture

Alongside the first Middle East hospital to earn Top Employer certification

Saudi German Hospital Egypt became the first healthcare organization in the Middle East certified as a Top Employer (2026). We’re proud to be part of the people-and-culture journey behind that milestone.

What we did

Partnered with the SGH Egypt team on the people-and-culture work behind the recognition
Supported the employer-brand story — where people come before policies and culture before titles

Impact

Saudi German Hospital Egypt certified Top Employer 2026The first healthcare organization in the Middle East to earn the recognition (announced by SGH Egypt)

As announced publicly by Saudi German Hospital Egypt on LinkedIn.

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HealthcareEgypt2025

Saudi German Hospital Egypt

Employee ExperienceCultureInternal Communication

A Grand Staff Meeting that turned values into a shared experience

Under the theme “The Power of Us,” Saudi German Hospital Egypt brought its people together to honour excellence, launch new initiatives, and bring its values — “Our SGH DNA” — to life in an interactive way.

What we did

Partnered on “The Power of Us” Grand Staff Meeting experience
Helped bring the values to life interactively and frame the training & development priorities ahead

Impact

A company-wide moment reinforcing a shared culture — “every achievement is a shared success”Employees publicly identifying with the values afterward (#OurSGHDNA, #ThePowerOfUs)

Shared publicly by Saudi German Hospital Egypt on LinkedIn.

Evidence available on request

TelecomEgypt2026

e& Egypt

Employer BrandingInternal Communication

“Her Story. Her More.” — employee stories that make the brand feel real

For e& Egypt’s women’s storytelling series, we conducted and produced the interviews behind episodes like “The Overcomer” — real colleagues, real journeys, in their own words.

What we did

Conducted and produced a series of first-person employee interviews (#SheIsMore, #Womenateand)
Shaped each episode’s narrative so colleagues’ obstacles and strength carried the story

Impact

Authentic, first-person employer-brand video content colleagues could see themselves inAn ongoing storytelling format the internal-comms team can keep building on

Interviews conducted by GoldinKollar; series published by e& Egypt on LinkedIn.

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TelecomEgypt2025

e& Egypt

Employee EngagementCulture

Culture moments that keep a workplace human

Beyond the big launch, we help e& Egypt mark the moments that build belonging — like an International Men’s Day appreciation with activities, games, and thoughtful gifts.

What we did

Designed and ran an appreciation activation for International Men’s Day
Brought the games, space to unwind, and gifting that made it land

Impact

A simple, genuine moment of recognition that reinforced belongingPart of an ongoing culture rhythm with the client, not a one-off

Shared publicly by e& Egypt on LinkedIn.

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More across these partnerships

The flagship work above is only part of it. These are the ongoing culture moments we run with e& Egypt and Saudi German Hospital — each shared publicly by the client or by us.

e& EgyptEmployer Branding

18 years of being us

Anniversary celebration — employee faces on premium Downtown Mall billboards, turning a people-first promise into a public statement.

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e& EgyptCulture

#SheIsMore

A day for the women of e& — honest conversations, shared stories, and intentional moments of connection.

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e& EgyptEmployee Experience

Celebrating Our Backbones

A Father’s Day film — employee interviews on fatherhood, real and deeply felt.

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e& EgyptEmployer Branding

Women in Engineering Day

Honouring the women shaping technology and breaking barriers at e&.

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e& EgyptEmployee Engagement

World Cup celebration

Shoot & Win, PlayStation, and a themed photo zone — the moments that unite a workplace.

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e& EgyptInternal Communication

Hats off to HR

An HR Day tribute to the adaptability, empathy, and strength of the HR team.

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e& EgyptCulture

Unite As One — 19 years

Marking 19 years of e& with a film about the people behind every milestone.

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Saudi German Hospital EgyptEmployee Experience

Ramadan Iftar

The annual staff iftar at the National Museum of Egyptian Civilization — belonging, in one evening.

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Patterns we see repeat

Representative, anonymized examples of engagements we run across domains — the shape of the work, without naming clients who haven’t chosen to be named.

Anonymized • Services

Onboarding ecosystem for a multi-site enterprise

Problem

High early churn and slow time-to-productivity for new hires across sites.

Solution

30/60/90-day onboarding journey, content transformation, milestones, and adoption reporting.

Higher onboarding completionFaster role clarityImproved early retention signals

Anonymized • Telecom

Gamified compliance campaign that improved recall

Problem

Employees acknowledged policies but did not remember them in real situations.

Solution

Trivia Clans + Spot the Problem with cohort-based reporting and reinforcement.

Improved knowledge recallHigher participationLower “read & forget” behavior

How we handle evidence

Named only when the client chose to be

The featured cases are drawn from work the clients publicised and credited us in themselves — shown through their own posts. Everything else stays anonymized.

Directional, not decorated

Any figure shown is one the client’s own team published, attributed as such. We don’t publish precise metrics out of context.

Full detail under NDA

Request a case pack and we’ll share method, baseline, and measured results for the relevant engagement.