Implementation that makes change real
Culture activation, campaigns and experiences, built and run beside your team in Egypt and the Gulf, and designed around the behaviour that must change.
What people ask us for
Tell us the occasion. We bring the idea, make everything, and run it with you — then hand you the film.
- 1
One idea, named
Before anything is designed, the program gets a name and a line your people will remember.
- 2
Built on your values
Every occasion, even a summer day, is a chance to live them.
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Your people are the content
Real colleagues on film, on the walls and in the stories.
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Staged, not a single day
A teaser, a launch your leaders open, moments people take part in, and what keeps it going afterwards.
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Everything under one roof
Film and animation, games, digital experiences, events, office branding and merchandise.
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Filmed and handed over
Film and photography of every moment, and templates your team can keep using.
Culture and values
Values people live, a strategy people understand, meetings and spaces that say who you are.
Values programsValues your people live on a Tuesday — not just read on a wall.See the program
Strategy cascadingYour strategy, understood by the people who have to deliver it.See the program
Town halls and all-handsA meeting people talk about afterwards — for the right reasons.See the program
Internal branding and space designA workplace that tells people who you are — every time they walk in.See the program
The employee journey
From the first message before day one to the next step in a career.
Pre-boarding and onboardingMake the first day the reason they stay.See the program
Internships and graduate programsGive your interns a summer they talk about — and a reason to come back.See the program
Career growth journeysShow every employee where they can go — and how.See the program
Campus and career fairsBe the booth students remember — and apply to.See the program
Engagement and recognition
Programs that make people feel seen, heard and part of something.
Recognition programsThank people in the way that actually lands.See the program
Innovation challengesYour next big idea is already inside your company.See the program
Young talent networksEngage your under-25s the way they actually want to be engaged.See the program
Team buildingTeam building that changes how teams work — not just a fun day out.See the program
Perks and benefits communicationYour people can’t value benefits they don’t know about.See the program
Wellness programsWellbeing that fits your people’s real lives — and that they actually join.See the program
Awareness and compliance
Serious topics people actually remember — because they felt them first.
Inclusion and the days that matter
Moments that honour your people, in their own words.
Women’s MonthA Women’s Day your women will remember — for the right reasons.See the program
Women’s leadership programsA program with a face, a first day, and a community after it.See the program
Diversity and inclusionBelonging people can feel — not a policy they sign.See the program
International Men’s DayAppreciate the men on your team — with warmth, not awkwardness.See the program
Father’s DayHonour the fathers on your team — in their own words.See the program
HR Day and professional daysSay thank you to the teams nobody usually thanks.See the program
Milestones
Anniversaries and awards, celebrated with the people who earned them.
Seasons and occasions
The moments of the year your people already care about.
RamadanA Ramadan your people feel — every day of the month.See the program
EidSend your people into Eid feeling appreciated.See the program
New YearClose the year with pride. Open the next one with purpose.See the program
SummerBring the beach to the office — and your values with it.See the program
Sports seasonsWhen the whole country is watching, bring the game inside.See the program
Internal channels
The places your people read, watch and hear the company.
The strategy is approved. Now it has to happen in the building.
This is where most people-and-culture work quietly stalls. Not in the idea, but in the weeks after the launch. You may recognise the moment.
- “The values were approved months ago. Nobody has used them in a sentence since.”
- “The town hall went well. A week later, nothing had changed.”
- “Compliance training is signed by everyone and remembered by no one.”
- “I need something people will actually join, not another mandatory module.”
- “My team is small. The programme has to reach every site.”
- “The plan is clear. The capacity to build it is not.”
Delivery. Not a deck and a handshake.
Awareness is easy to buy: a poster, an email, a launch event. Behaviour is not. Telling people is not the same as involving them, so we design every activation around something employees do: a game they play against each other, a scenario they have to solve, a challenge their team has to finish.
We build the thing and we run it with you: the identity, the experience, the facilitation, the app, the kit. We launch it beside your team — live, hybrid or digital, in English and Arabic — and we stay for the part where most programmes fade: the weeks after the launch.
Every activation ends in a report of who took part and what changed, so your next budget request starts from evidence instead of applause.
Book a DiagnosisWhat lands on your desk
Implementation produces real things your people use. From our products, that includes:
The experience itself, designed and branded
Trivia Clans, Business Fantasy, the Digital Treasure Hunt, psychology-based team building, the Empathy Game and the Digital Hackathon, each designed around the behaviour you need rather than around the venue.
Digital channels your people keep open
A white-label internal communication app with its content architecture and launch kit, and a personalised onboarding ecosystem configured for web or mobile.
Facilitation, and the kit to run it
Facilitation guides, event kits, participant materials and scenario packs, so the second session runs as well as the first.
A report after every activation
Participation, error patterns and insights, with recommendations for what to reinforce next.
Commitments, not just applause
Where the experience is about how people work together, it ends in written action commitments and a recap deck your leadership can read.
A live view where it matters
An employee experience dashboard that shows which cohorts are progressing and where support is needed.
Modules that fit Implement
Filtered from our products and suites. Some delivery types also include tailored services.
Trivia Clans
A “territory conquest” knowledge war game. Teams win by answering questions about policies, products, values, cybersecurity, and key business narratives—making mandatory knowledge social and memorable.
Spot the Problem
Employees identify security, safety, and compliance issues in realistic scenes. This builds pattern recognition and safer behavior under real conditions.
IC Mobile App (White‑Label)
A centralized, role-based internal comms hub that reduces noise and improves reach and clarity—integrating campaigns, learning, and analytics into your ecosystem.
EX Journey Dashboard
Aggregates signals from surveys and touchpoints to detect experience drift early, supporting timely interventions by HR and leaders.
AI‑Powered Onboarding Ecosystem
Not content dumping—signal design. We build onboarding that proves your EVP from Day 1 and sustains engagement for 30–90 days (or longer) through personalization, milestones, and measurable adoption.
Business Fantasy
A gamified performance layer that makes targets visible, social, and motivating—so teams build momentum around the business.
Digital Treasure Hunt
Employees discover places, people, and process knowledge through guided quests—reducing isolation and strengthening belonging.
Psychology‑Based Team Building
Experiences designed using psychology and behavior change principles to strengthen trust, collaboration, and cross-silo alignment—with measurable outcomes.
Digital Hackathon
Teams collaborate, build, pitch, and learn. A culture intervention designed to produce deliverables, not just energy.
Empathy Game
A scenario-based experience that helps teams see each other’s constraints and perspectives—reducing friction and improving collaboration.
Student Career Matcher
Students gain clarity and direction; employers gain early insight into best-fit candidates—turning employer branding into measurable pipeline development.
Tell us your objective and your scale. We will recommend the cleanest starting point, including when that is a smaller first step.
Implement, area by area
- Internal Communication
Implement memorable IC delivery
Use gamified learning, scene-based recognition, and a white-label channel to drive real recall.
- Employee Experience
Implement digital EX
Deploy personalized journeys and dashboards that show who is progressing and where support is needed.
- Employee Engagement
Implement engagement activations
Launch gamified performance, quests, and team-based experiences that strengthen belonging.
- Culture
Implement culture experiences
Run experiences designed to shift behavior—team building, empathy, innovation, collaboration.
- Employer Branding
Implement talent funnels
Deploy value-first experiences that become measurable best-fit pipelines.
How an implementation runs
- 1
Define what has to change
The behaviour to strengthen, the rule people must remember, or the value that has to become visible. One sentence each, agreed before anything is designed.
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Design for your audiences
By department, site, level and language, so a programme built at head office also works on the shop floor, on the ward or in the call centre.
- 3
Launch and run it with your team
Live, hybrid or digital. We build, brand, facilitate and support, and your team is in the room for all of it.
- 4
Report and reinforce
Participation and results after every activation, then follow-up — microlearning, leader communication, rituals — so it does not fade with the decorations.
Work you can check
- Telecom · 2025–2026
e& Egypt
e& Egypt refreshed its values — Be Customer-Obsessed, Dare to Be Bold, Unite as One — and wanted them lived, not just launched. We built the branding, communication, and launch experience that carried them across the company.
Publicly credited to GoldinKollar by e& Egypt’s Culture & DEI team on LinkedIn.
See the work - Healthcare · 2025
Saudi German Hospital Egypt
Under the theme “The Power of Us,” Saudi German Hospital Egypt brought its people together to honour excellence, launch new initiatives, and bring its values — “Our SGH DNA” — to life in an interactive way.
Shared publicly by Saudi German Hospital Egypt on LinkedIn.
See the work
Before you call
Is this just team building?+
Can you implement a strategy we built with someone else?+
Do you deliver in Arabic?+
How do we show leadership it worked?+
Tell us what has to change. We will build it with you.
Share the behaviour, the audience and the deadline. We will tell you which experience fits, what it would take to run at your scale, and what it would realistically cost.