Team

The team behind your project

Before you trust anyone with your people’s answers, you should know whose judgement you are buying. Here are the five people behind our work, what each has done, and where each one fits on your project.

Book a diagnosis See the work

Who covers what

Where each person fits on your project

These are real, named people, described in their own professional summaries. You will not work with all five on every project; you will work with the ones your question needs.

Islam Yousry
Head of Research and Strategy
Usually your first conversation, and the person who leads the work: what is worth measuring, what the answers say about you as an employer, and what to do first.
Dr. Mokhtar Ismail
Organizational Development Consultant
Brought in when the problem is organizational: he diagnoses what is really in the way, and works with your leaders on the change that has to follow.
Dr. Beatriz Valderrama
Organizational Psychology Consultant
Brought in where the work rests on psychology: how an assessment is designed, what actually motivates your people, and how teams are coached through change.
Abdurrahman Hosni
Head of Employee Experience
Brought in when findings have to become something employees live: he turns what you promise as an employer into experiences people meet in their working day.
Sherif Zeinolabedin
Head of Communications
Brought in when the strategy has to be said: the content, design and internal communication your people can relate to and act on.

Profiles

What each of them has done

Islam Yousry

Head of Research and Strategy

15+ years in communication
5+ years building employer positioning models
Trained business consultant

With over 15 years of experience in the communication sector, Islam Yousry has cultivated expertise in innovation, strategic thinking, internal communications, and employee engagement. As a trained business consultant, he has spent more than 5 years developing employer positioning models, focusing on processes that empower organizations to secure a competitive edge. His work includes collaborating with multinational companies across the MENA region, driving impactful strategies that resonate with diverse audiences.

Specialisms: Innovation · Strategic thinking · Internal communications · Employee engagement · Employer positioning

Dr. Mokhtar Ismail

Organizational Development Consultant

Dr. Mokhtar is a distinguished Organizational Development Consultant with extensive experience in driving cultural transformation and enhancing leadership effectiveness. With a strong foundation in behavioral science and change management, he partners with leaders to design strategies that foster growth and employee engagement. He excels at diagnosing organizational challenges to deliver tailored solutions that align people, processes, and purpose.

Specialisms: Cultural transformation · Leadership effectiveness · Behavioral science · Change management · Organizational diagnosis

Dr. Beatriz Valderrama

Organizational Psychology Consultant

PhD in Organizational Psychology
Accredited Master Coach & Mentor
Past President, EMCC Spain
CEO, Alta Capacidad
Author of six books

Holding a PhD in Organizational Psychology and accredited as a Master Coach & Mentor, Dr. Beatriz is Past President of EMCC Spain and leads as CEO of Alta Capacidad. She specializes in Motivation, Team Coaching, and Change Management, and is a pioneer in psychological tools, having designed assessments to decode human potential. A published author of six books, her work bridges strategic tools with employee aspirations to align human potential with business outcomes.

Specialisms: Organizational psychology · Motivation · Team coaching · Change management · Psychological assessment design

Abdurrahman Hosni

Head of Employee Experience

Founder of a hyper-specialized consultancy
Developed psychological tools for employee insight

Abdurrahman is an expert in blending psychology with experience design, specializing in crafting human-centered experiences that drive engagement and loyalty. As the founder of a hyper-specialized consultancy, he developed psychological tools to uncover deep insights into employee behavior. His approach ensures every experience is rooted in a profound understanding of human behavior, translating employer positioning into real-life employee experiences.

Specialisms: Employee experience design · Applied psychology · Employee behavior · Engagement and loyalty

Sherif Zeinolabedin

Head of Communications

20+ years in communications

With over 20 years of experience in the communications field, Sherif has mastered the art of translating strategic directions into compelling content and impactful design. His expertise in corporate communication enables him to craft employee experiences and internal communications that not only execute strategic objectives but also deliver powerful narratives that employees can relate to and embrace.

Specialisms: Corporate communication · Internal communications · Content and design · Employee narratives

Work you can check

Don’t take the bios on trust

Two employers have credited our work in public, on their own LinkedIn pages. Each case sticks to what the client credited us for.

Telecom

e& Egypt

Turning refreshed values into something thousands of people actually live

Publicly credited to GoldinKollar by e& Egypt’s Culture & DEI team on LinkedIn.

Healthcare

Saudi German Hospital Egypt

Alongside the first Middle East hospital to earn Top Employer certification

As announced publicly by Saudi German Hospital Egypt on LinkedIn.

Read the case studies

Start with a conversation, not a proposal

The first conversation is about your situation: what is worth measuring, what to do first, and what it would realistically cost. If the honest answer is that you should wait or do it in-house, we will say so.

Book a diagnosis Want to work with this team? See open roles