For its 18th anniversary, e& Egypt made the celebration about its people — their faces lighting up the city skyline, photo walls across its premises, and small surprises delivered to their desks. We were part of the team behind it.
The challenge
A milestone like 18 years can easily become a corporate announcement. e& Egypt wanted it to be a moment to reflect, connect, and appreciate the people behind every success — felt in every corner of its premises.
What we did
- Partnered with e& Egypt on its “18 years of being us” anniversary celebration
- Supported a celebration built to reach every corner of the premises — from employees’ faces on the city skyline and photo gallery walls to brownies at their desks
Impact
An anniversary centred on employees rather than the company — in e& Egypt’s words, “this anniversary was about us. All of us.”Shared moments across the premises — spin-to-win, ice cream, and a noodles happy hour (as shared by e& Egypt)
Shared publicly by e& Egypt on LinkedIn; GoldinKollar's part as described by Islam Yousry when he reshared it.
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