A feeling is not
evidence.
Measure is the first step in everything we do. We built it into three instruments — so the evidence arrives before the advice, at whichever scale you need it.
measures a person
Your way of thinking has somewhere to go.
PRISM turns behavioral evidence into career routes you can inspect, test, and own.
Most workplace assessments are built for HR to read about you. PRISM is built for you to read about yourself.
- measured dimensions
- 29measured dimensions
- across seven short parts
- ≈25 minacross seven short parts
- profile shapes
- 11profile shapes
Five evidence lenses
Cognition, behaviour, personality, interests and values — measured separately, then read together.
Published scoring
Every score arrives with the paradigm it came from and the algorithm that produced it. No mystery number.
Consent decides what you see
Cohort aggregates are always anonymous. Individual results reach you only where the student agreed to share them.
From EGP 55,000 · from $1,200
You buy invitations — EGP 600 down to EGP 285 each with volume ($13 to $6 outside Egypt). Students never pay. Indicative ranges.
We quote on volume, campaign length and how many campuses.
measures a voice
Surveys that listen.
Stop flattening how people feel into a 1-to-5 click. Respondents talk— Viton transcribes, extracts structured answers, and reads the emotion behind every word. In Arabic & English.
When the words say yes and the voice says no.
- Arabic dialects + code-switching
- 4Arabic dialects + code-switching
- question type, answered by speech
- Everyquestion type, answered by speech
- independent scores per answer
- 2independent scores per answer
They talk, you get columns
Every question type — rating, NPS, choice, open — is answerable by speech, mapped onto your answer space automatically.
It hears how they said it
A dedicated tone pass listens to delivery, not words. When the two disagree, that's the signal no scale can catch.
Arabic, properly
Gulf, Egyptian, Levantine and MSA — plus the code-switching people actually speak in. Dialect-tagged on every answer.
The 1-to-5 click
Arabic, as spoken
Every question type
From $149 / month
Priced by answer volume, to Enterprise. Arabic and English included at every tier.
Thirty minutes on your own questions, in your own dialect.
measures a room
The room, understood.
A single column that stands in the room and turns what happens there into something you can measure — anonymously, on the floor, in real time.
A feeling is not evidence.
- column, 20 × 20 cm
- 2 mcolumn, 20 × 20 cm
- identities recorded, ever
- 0identities recorded, ever
- warranty, no per-event fees
- 2 yrwarranty, no per-event fees
Count
Unique human beings in the room, counted anonymously — including everyone who never checked in. Not registrations. Not badge scans.
Focus
Where attention went, second by second, mapped to zones you drew on your own floor plan.
Emotion
How the room felt, in aggregate — when the energy rose and when it dropped. No profiles, of anyone.
Count
Focus
Emotion
$5,500 founding · $7,000 standard
Bought once, no subscription. Shipping and installation quoted per venue.
Founding price holds for the first 100 towers; registration closes 1 September.
No payment. Registering holds your place in order of registration.
Start here
Three products,
three different asks.
Pick the one you came for. Registering for IRIS takes no payment and holds your place in order of registration; a Viton walkthrough is thirty minutes on your own questions, in your own dialect; PRISM invitations are bought by your organisation and are always free to the student who uses them.
Measure first.
Then decide.
These three are instruments, not answers. If you want help choosing what to measure and what to do with it, that is the consulting work — and it starts with a conversation.