United Arab Emirates

People and culture consulting for companies in the UAE

We help HR, people and internal communication teams in Dubai, Abu Dhabi, Sharjah and across the Emirates reach a workforce of many nationalities, measure what it thinks, and run the programmes that make it stay, in Arabic and English.

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What we do for companies in the UAE

Five areas of work, each with its own page. Most clients start with one and add the next when the first shows results.

Employee engagement

Arabic-first engagement surveys for teams in the UAE, read by driver, with an action for every team.

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Internal communication

Audit, strategy and campaigns that reach office, site and frontline staff, in Arabic and English.

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Organizational culture

See the culture you have against the one your strategy needs, then turn values into behaviour.

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Employer branding and EVP

An EVP built from what your people say, for national and expatriate talent alike.

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Employee experience

Map the journey and fix the moments that decide who stays, from the first day onwards.

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How we work with teams in the Emirates

Online first

Surveys, the free tools, dashboards and reporting run online, in Arabic or English, on a phone. Nobody waits for us to land before the work starts.

On site when the work needs it

Workshops, focus groups, leadership sessions, launches, team events and filming are run in person when the project calls for it. The scope says which parts are on site.

One message, many languages

UAE teams mix nationalities and languages. We write in Arabic and English and design for people who read neither as a first language, on the channels they actually use.

Planned around the UAE calendar

Ramadan, Eid and National Day shape when people can take part and what lands. We plan fieldwork and campaigns around them.

What we plan around in the UAE

The work is the same discipline everywhere; the context is not. These are the guides we wrote for it.

Work culture in the UAE

The working week, Emiratisation, hierarchy and a many-nationality workforce, for leaders new to the Emirates.

Internal communication channels that reach everyone

Which channels reach office, site and frontline staff, and which only reach the inbox.

What employer branding is, and why it matters

The promise to the people you want to hire, and the proof that keeps it.

Why employees leave in the region

What pushes people out, and what makes them stay.

Questions from companies in the UAE

Do you work with companies in the UAE?+

Yes. GoldinKollar works with organisations in Egypt, Saudi Arabia, the UAE, Oman and Qatar, in Arabic and English. Work in the Emirates runs online, and on site when the project needs it.

Where are you based?+

We are based in Cairo. Teams in Dubai, Abu Dhabi and the other Emirates work with us online day to day, and we come on site for the workshops, sessions, launches and events that need us in the room.

Can you run an employee survey for a workforce of many nationalities?+

Yes. The GK Engagement Survey takes about ten minutes on a phone, with no login, in Arabic or English, typed or spoken, and no group under seven people is reported.

Do you run team building and employee events in Dubai?+

We design and run employee programmes, campaigns and events, including team building that is built to measure something, on site when the project needs it. Each one is scoped to your goals and your people.

How does an engagement start, and what does it cost?+

With a diagnosis call. Every engagement is scoped and quoted individually, so the price follows the size of the workforce and the work.

Talk to us about your teams in the UAE

Tell us what is not working, and we will tell you what we would measure first.

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