Saudi Arabia

People and culture consulting for companies in Saudi Arabia

We help HR, people and internal communication teams in Riyadh, Jeddah, the Eastern Province and across the Kingdom measure what their people think, fix what gets in the way, and run the programmes that make it last, in Arabic and English.

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What we do for companies in Saudi Arabia

Five areas of work, each with its own page. Most clients start with one and add the next when the first shows results.

Employee engagement

Arabic-first engagement surveys for teams in Saudi Arabia, read by driver, with an action for every team.

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Internal communication

Audit, strategy and campaigns that reach office, site and frontline staff, in Arabic and English.

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Organizational culture

See the culture you have against the one your strategy needs, then turn values into behaviour.

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Employer branding and EVP

An EVP built from what your people say, for national and expatriate talent alike.

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Employee experience

Map the journey and fix the moments that decide who stays, from the first day onwards.

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How we work with teams in the Kingdom

Online first

Surveys, the free tools, dashboards and reporting run online, in Arabic or English, on a phone. Nobody waits for us to land before the work starts.

On site when the work needs it

Workshops, focus groups, leadership sessions, launches, events and filming are run in person when the project calls for it. The scope says which parts are on site.

Arabic written for your people

Questions, messages and campaigns are written in Arabic from the start, not translated from English, so your teams answer and act on what they read.

Planned around the Saudi calendar

Ramadan, Eid, Founding Day and National Day shape when people can take part and what lands. We plan fieldwork and campaigns around them.

What we plan around in Saudi Arabia

The work is the same discipline everywhere; the context is not. These are the guides we wrote for it.

Work culture in Saudi Arabia

The working week, hierarchy, communication and Ramadan, for leaders new to the Kingdom.

An EVP that survives Saudization

Attracting Saudi talent and keeping global talent with one honest promise.

Internal communication for Vision 2030-scale change

How to carry large change through managers and frontline teams.

Employer branding in Saudi Arabia

How the market for talent has changed, and what employers now compete on.

Questions from companies in Saudi Arabia

Do you work with companies in Saudi Arabia?+

Yes. GoldinKollar works with organisations in Egypt, Saudi Arabia, the UAE, Oman and Qatar, in Arabic and English. Work in the Kingdom runs online, and on site when the project needs it.

Where are you based?+

We are based in Cairo. Teams in Saudi Arabia work with us online day to day, and we come on site for the workshops, sessions, launches and events that need us in the room.

Can you run an employee engagement survey in Arabic for a Saudi workforce?+

Yes. The GK Engagement Survey takes about ten minutes on a phone, with no login, in Arabic or English, typed or spoken, and no group under seven people is reported.

Do you help with Saudization and employer branding for Saudi talent?+

We help employers build an EVP and an employer brand that attract Saudi nationals and keep expatriate staff, starting from what your people actually say. Compliance with Nitaqat rules stays with your HR and legal teams.

How does an engagement start, and what does it cost?+

With a diagnosis call. Every engagement is scoped and quoted individually, so the price follows the size of the workforce and the work.

Talk to us about your teams in Saudi Arabia

Tell us what is not working, and we will tell you what we would measure first.

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