GoldinKollar™
A People & Culture consultancy, founded in 2025 and based in Cairo. We measure what is really happening, plan the fix with you, build it beside your team, and document it so you can prove it worked.
The idea is never the hard part. Proving it worked is.
Most people-and-culture work in our region is judged by how it looked on the day it launched. The survey went out. The values were announced. The campaign looked good on the screens in the lobby. A few months later, nobody can say what changed, and the next budget conversation starts from zero.
GoldinKollar was founded in 2025 to fix that one problem. Not to make the work louder. To make it provable: measured before we advise, built beside the team that has to live with it, and documented so a leader can show what changed.
We are based in Cairo and work for HR and People & Culture leaders in Egypt, the UAE, Saudi Arabia, Oman and Qatar, in English and Arabic, across five areas that only move together: internal communication, employee experience, employee engagement, culture and employer branding.
What it looks like when it runs.
Real programs with real people. Tap one to see how we run it.
Culture is execution power—when it becomes behavior
People initiatives fail when they stay activities: an event, a poster, a survey nobody acts on. We treat each one as a system, with an outcome it serves, a signal we can measure, an experience people actually meet, and a rhythm that keeps it going.
- Evidence before advice. We measure before we recommend, and we tell you when the data is unflattering.
- Your language, not a translation. Questions, campaigns and kits are written for how your people speak, in Arabic or English.
- Beside your team, not above it. We build and launch with the people who will run the work after we leave.
- Proof, not a percentage. We will not promise you a number. We will make the work provable, and document it.
- Yours to keep. Every engagement ends with something your own team can run.
Five kinds of work, in the order they happen
Your scope decides how many of them you need. Each one applies to internal communication, employee experience, engagement, culture and employer branding.
Two clients put our name on the work themselves.
No client numbers restated as ours. Each piece of work is shown through the client’s own public post.
- Telecom · 2025–2026
e& Egypt
e& Egypt refreshed its values — Be Customer-Obsessed, Dare to Be Bold, Unite as One — and wanted them lived, not just launched. We built the branding, communication, and launch experience that carried them across the company.
Publicly credited to GoldinKollar by e& Egypt’s Culture & DEI team on LinkedIn.
See the work → - Healthcare · 2025
Saudi German Hospital Egypt
Under the theme “The Power of Us,” Saudi German Hospital Egypt brought its people together to honour excellence, launch new initiatives, and bring its values — “Our SGH DNA” — to life in an interactive way.
Shared publicly by Saudi German Hospital Egypt on LinkedIn.
See the work →
Senior people, named.
The work is led by our Head of Research & Strategy, with named senior consultants in organizational development, organizational psychology, employee experience and communications.
Islam Yousry
Head of Research and StrategyWith over 15 years of experience, Islam specializes in innovation, strategic thinking, and employer positioning to secure a competitive edge in the employment market.
Dr. Mokhtar Ismail
Organizational Development ConsultantA distinguished consultant partnering with leaders to design strategies that foster growth, innovation, and employee engagement through cultural transformation.
Beatriz Valderrama
Organizational Psychology ConsultantA PhD in Organizational Psychology and Past President of EMCC Spain, Beatriz specializes in motivation, team coaching, and decoding human potential through psychological tools.
Abdurrahman Hosni
Head of Employee ExperienceAn expert in blending psychology with experience design to craft human-centered experiences that drive engagement, loyalty, and organizational success.
Sherif Zeinolabedin
Head of CommunicationsWith over 20 years of experience, Sherif masters the art of translating strategic directions into compelling content, impactful design, and powerful narratives.
What it is like to work with us
The first conversation is free, and there is nothing to sign.
We spend it entirely on your situation: what is worth measuring, what we would do first, and what it would realistically cost.
Scope follows your budget.
Pricing is quote-based. If the honest answer is to wait, or to do it in-house, we say so.
We guarantee the way the work is done, not a percentage.
We measure before we advise, we are present while the work is built, we tell you when the data is unflattering, and everything is documented.
We are new, and we say so.
GoldinKollar was founded in 2025. What that buys you is senior attention without the overhead of a large firm. Judge the thinking in the first conversation, before you commit to anything.
You hear back within one business day.
By the form, by WhatsApp or by phone, in English or Arabic.