Insights

Evidence over slogans

Thinking from our research and strategy practice — on motivation, EVP, employee experience, and the system that connects them.

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Employee EngagementMeasurement

Twenty percent engaged: what the number can and cannot tell you

A single engagement percentage is a share above a cut-off on a formula. Gallup's 20% is a good example. Here is what to ask before you act on it.

October 18, 2026 · 5 min read

Internal CommunicationLeadership

Leaders overestimate AI enthusiasm. Measure the barrier, not the mood

The research on the enthusiasm gap is useful. The fix it implies is not. Enthusiasm is one of four barriers, and BCG's own 2026 figures point at the others.

October 18, 2026 · 6 min read

Employee EngagementManagement

Are managers why engagement fell? Test it before you fund a programme

Gallup's figures leave the claim open. The arithmetic needs one number the report does not publish: the share of the workforce that manages people. Here is how to test it.

October 18, 2026 · 7 min read

Employee EngagementPeople Analytics

What is employee engagement? Meaning, models and why it matters

Engagement is not happiness and not satisfaction. A plain definition of employee engagement, the four models worth knowing, what Gallup means by engaged, and what the research links it to.

October 10, 2026 · 12 min read

Employee ExperienceStrategy

What is employee experience, and how do you design it?

Employee experience is everything people go through at work, as they perceive it. How to design it in six steps, build a one-page EX strategy, choose the moments that matter and decide who owns each one.

October 10, 2026 · 12 min read

Internal CommunicationDigital Workplace

Which internal communication platform do you need? Intranet, employee app, chat or digital signage

Intranet, employee app, chat, email, SMS or digital signage: a vendor-neutral guide to choosing an internal communication platform, with a comparison table, a selection checklist, a pilot plan and five measures.

October 10, 2026 · 13 min read

Organizational CultureRetention

What is a toxic work culture? The signs, what it costs, and how to fix it

A toxic work culture is not a bad week or a tough boss. The five attributes research links to the worst culture ratings, the signs to look for team by team, what it costs, and how to fix it.

October 10, 2026 · 12 min read

Employer BrandingVideo

What makes an employer branding video work? Ideas, examples and how to produce one people believe

Many employer branding videos show a drone shot and a slogan. The seven types that work, what makes candidates believe them, a seven-step production plan, interview questions to ask and how to measure results.

October 10, 2026 · 15 min read

Employee EngagementSurvey Design

Are employee surveys really anonymous?

Most employee surveys are confidential, not anonymous, and the difference decides how honestly people answer. What each means, how small teams get exposed, and what to promise.

October 10, 2026 · 7 min read

From the team

More thinking on Medium

Longer-form perspectives from the people behind GoldinKollar — on employer branding, EVP, recognition, and employee experience.

Sherif HusseinMedium

Measuring and Improving Employee Experience

If there’s one thing the last few years have taught us, it’s that employees are more than the “human resources” many companies once treated them as. They…

Employee EngagementEmployee Feedback

January 22, 2025Read on Medium

Sherif HusseinMedium

Creating Meaningful Employee Development Programs

In our ever-accelerating world, it’s easy for an organization’s most valuable asset — its people — to feel sidelined by high-stakes deadlines and shifting…

Employee EngagementEmployee Experience

January 22, 2025Read on Medium

Sherif HusseinMedium

Building an Award-Winning Company Culture

In an era when job postings, office perks, and digital platforms all vie for an employee’s attention, one element still carries undeniable weight…

Company CultureEmployee Engagement

January 21, 2025Read on Medium

Sherif HusseinMedium

Digital Transformation in Employee Experience

It’s 2025, and if the pandemic taught us anything, it’s that an organization’s ability to adapt digitally isn’t just an accessory — it’s a fundamental…

Employee ExperienceEmployees

January 21, 2025Read on Medium

Sherif HusseinMedium

Creating a Powerful Employer Value Proposition (EVP) in 2025

In the rapidly shifting terrain of 2025, it’s no longer enough for companies to tout a competitive salary or a handful of office perks. Today’s top talent…

Retention StrategiesRetention

January 21, 2025Read on Medium

Abdurrahman HosniMedium

A Recipe for Building a Successful Employee Experience!

The phrase “employee experience” may strike some as merely another rung in the corporate jargon ladder. Yet for many organizations, it’s becoming the…

CultureEmployee Engagement

January 18, 2025Read on Medium

Islam YousryMedium

Employer Branding in 2025, Think like a Football Club Manager

Imagine your business as a football club competing in a top-tier league. Your employees are the star players, and the talent market is the transfer…

2025Internal Communications

December 25, 2024Read on Medium

Islam YousryMedium

Employer Branding Agency or Employer Positioning Consultancy: How to Hire the Right Partner

Imagine your company as a stage and your employer brand as the spotlight. It’s not enough to simply be in the lineup — you need to dazzle the audience.…

Employer Branding

December 25, 2024Read on Medium

Islam YousryMedium

Treat Your Employees Like Customers: The 7Es Framework To Build An Effective Employer Positioning

Strategy Let me tell you something: The employee isn’t just a pawn on a chessboard; they’re the player who can win or lose you the game. Do you treat them…

Employer BrandingEVP

December 24, 2024Read on Medium