Insights

Evidence over slogans

Thinking from our research and strategy practice — on motivation, EVP, employee experience, and the system that connects them.

Our approach

Most values launches fail. Restraint is why the good ones don’t.

Every company that refreshes its values throws a launch — and most quietly change nothing. The craft that makes a launch actually land is mostly subtraction. Here is what that looks like.

GoldinKollar Research & StrategyJuly 22, 20265 min read

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Employee EngagementPeople Analytics

Employee Engagement Surveys That Actually Move the Needle

Most engagement surveys produce a number, not change. Here is how to measure drivers, close the loop with managers, and turn results into real action.

July 16, 2026 · 4 min read

Employer BrandTalent Acquisition

Building an EVP That Survives Saudization — and Still Attracts Global Talent

Saudization targets and the global race for scarce talent pull in opposite directions. A durable employer value proposition resolves the tension — segmenting its promise without splitting its integrity.

July 14, 2026 · 5 min read

Internal CommunicationsChange Management

Internal Communications for Vision 2030-Scale Change

Across the Gulf, transformation has become routine — and its quiet failure mode is rarely the strategy. For comms and HR leaders running Vision 2030-scale change in Saudi Arabia, this is how internal communications decides whether the programme lands.

July 12, 2026 · 5 min read

Employee RetentionTalent Strategy

Why Employees Leave in MENA — and What Makes Them Stay

In MENA, most early departures are decided months before the resignation. The real drivers of employee turnover — and the retention levers that move it.

July 9, 2026 · 4 min read

Employee EngagementSurvey Design

Designing Arabic-First Employee Surveys People Actually Answer

In the Gulf, most bilingual surveys are English instruments with Arabic bolted on at the end, and the data shows it. Here is how to design an Arabic-first employee survey people actually complete and answer honestly.

July 7, 2026 · 5 min read

Organizational CulturePeople Analytics

How to Measure Organizational Culture Without Guesswork

Culture feels intangible until you decide to measure it well. A practical guide for HR and OD leaders on how to quantify organizational culture with evidence, not intuition, before you launch a change program.

July 2, 2026 · 6 min read

Employer BrandingEmployee Value Proposition

Employer Branding That Survives Contact With Reality

Why an evidence-based employee value proposition beats a polished slogan — and how to close the gap between employer-brand promise and lived experience.

June 30, 2026 · 5 min read

AssessmentFair Hiring

Psychometrics Done Right: Fair, Defensible Candidate Assessment

How to tell a validated, fair psychometric assessment from a gimmick: validity evidence, adverse-impact checks, human review, and role fit.

June 18, 2026 · 5 min read

Employee ExperienceOnboarding

The First Truth Moment: why onboarding is an EVP test, not a checklist

The gap between what you promise and what a new hire actually experiences in week one decides your retention months before anyone fills in an exit survey.

May 27, 2026 · 5 min read

From the team

More thinking on Medium

Longer-form perspectives from the people behind GoldinKollar — on employer branding, EVP, recognition, and employee experience.

Sherif HusseinMedium

Measuring and Improving Employee Experience

If there’s one thing the last few years have taught us, it’s that employees are more than the “human resources” many companies once treated them as. They…

Employee EngagementEmployee Feedback

January 22, 2025Read on Medium

Sherif HusseinMedium

Creating Meaningful Employee Development Programs

In our ever-accelerating world, it’s easy for an organization’s most valuable asset — its people — to feel sidelined by high-stakes deadlines and shifting…

Employee EngagementEmployee Experience

January 22, 2025Read on Medium

Sherif HusseinMedium

Building an Award-Winning Company Culture

In an era when job postings, office perks, and digital platforms all vie for an employee’s attention, one element still carries undeniable weight…

Company CultureEmployee Engagement

January 21, 2025Read on Medium

Sherif HusseinMedium

Digital Transformation in Employee Experience

It’s 2025, and if the pandemic taught us anything, it’s that an organization’s ability to adapt digitally isn’t just an accessory — it’s a fundamental…

Employee ExperienceEmployees

January 21, 2025Read on Medium

Sherif HusseinMedium

Creating a Powerful Employer Value Proposition (EVP) in 2025

In the rapidly shifting terrain of 2025, it’s no longer enough for companies to tout a competitive salary or a handful of office perks. Today’s top talent…

Retention StrategiesRetention

January 21, 2025Read on Medium

Islam YousryMedium

The Recognition Game: Transforming Corporate Recognition Through Football’s Winning Playbook

In the world of football, recognition is an art form. When 85,000 fans at Signal Iduna Park chant “Jude Bellingham” in unison, or the Santiago Bernabéu…

Employee ExperienceEmployee Recognition

January 18, 2025Read on Medium

Abdurrahman HosniMedium

A Recipe for Building a Successful Employee Experience!

The phrase “employee experience” may strike some as merely another rung in the corporate jargon ladder. Yet for many organizations, it’s becoming the…

CultureEmployee Engagement

January 18, 2025Read on Medium

Islam YousryMedium

Employer Branding in 2025, Think like a Football Club Manager

Imagine your business as a football club competing in a top-tier league. Your employees are the star players, and the talent market is the transfer…

2025Internal Communications

December 25, 2024Read on Medium

Islam YousryMedium

Employer Branding Agency or Employer Positioning Consultancy: How to Hire the Right Partner

Imagine your company as a stage and your employer brand as the spotlight. It’s not enough to simply be in the lineup — you need to dazzle the audience.…

Employer Branding

December 25, 2024Read on Medium

Islam YousryMedium

The Evolution of Employer Branding in Saudi Arabia

Recent data from the labor market report published by GoldinKollar , a leading employer positioning consultancy firm in the Middle East, reveals…

LaborEmployer Branding

December 24, 2024Read on Medium

Islam YousryMedium

Treat Your Employees Like Customers: The 7Es Framework To Build An Effective Employer Positioning

Strategy Let me tell you something: The employee isn’t just a pawn on a chessboard; they’re the player who can win or lose you the game. Do you treat them…

Employer BrandingEVP

December 24, 2024Read on Medium