Insights

Evidence over slogans

Thinking from our research and strategy practice — on motivation, EVP, employee experience, and the system that connects them.

Our approach

Pillar

Employee Engagement Surveys That Actually Move the Needle

Most engagement surveys produce a number, not change. Here is how to measure drivers, close the loop with managers, and turn results into real action.

GoldinKollar Research & StrategyJuly 16, 20264 min read

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Employer BrandTalent Acquisition

Building an EVP That Survives Saudization — and Still Attracts Global Talent

Saudization targets and the global race for scarce talent pull in opposite directions. A durable employer value proposition resolves the tension — segmenting its promise without splitting its integrity.

July 14, 2026 · 5 min read

Internal CommunicationsChange Management

Internal Communications for Vision 2030-Scale Change

Across the Gulf, transformation has become routine — and its quiet failure mode is rarely the strategy. For comms and HR leaders running Vision 2030-scale change in Saudi Arabia, this is how internal communications decides whether the programme lands.

July 12, 2026 · 5 min read

Employee RetentionTalent Strategy

Why Employees Leave in MENA — and What Makes Them Stay

In MENA, most early departures are decided months before the resignation. The real drivers of employee turnover — and the retention levers that move it.

July 9, 2026 · 4 min read

Employee EngagementSurvey Design

Designing Arabic-First Employee Surveys People Actually Answer

In the Gulf, most bilingual surveys are English instruments with Arabic bolted on at the end, and the data shows it. Here is how to design an Arabic-first employee survey people actually complete and answer honestly.

July 7, 2026 · 5 min read

Organizational CulturePeople Analytics

How to Measure Organizational Culture Without Guesswork

Culture feels intangible until you decide to measure it well. A practical guide for HR and OD leaders on how to quantify organizational culture with evidence, not intuition, before you launch a change program.

July 2, 2026 · 6 min read

Employer BrandingEmployee Value Proposition

Employer Branding That Survives Contact With Reality

Why an evidence-based employee value proposition beats a polished slogan — and how to close the gap between employer-brand promise and lived experience.

June 30, 2026 · 5 min read

AssessmentFair Hiring

Psychometrics Done Right: Fair, Defensible Candidate Assessment

How to tell a validated, fair psychometric assessment from a gimmick: validity evidence, adverse-impact checks, human review, and role fit.

June 18, 2026 · 5 min read

Employee ExperienceOnboarding

The First Truth Moment: why onboarding is an EVP test, not a checklist

The gap between what you promise and what a new hire actually experiences in week one decides your retention months before anyone fills in an exit survey.

May 27, 2026 · 5 min read