For Father’s Day, e& Egypt asked its employees what it means to have a father, or to be one. We conducted the interviews behind “Celebrating Our Backbones” — colleagues’ memories and lessons, in their own words.
The challenge
A Father’s Day post is easy to make and easy to forget. e& Egypt wanted something its people would recognise: real colleagues on fatherhood, from childhood memories to present-day lessons.
What we did
- Conducted the employee interviews behind e& Egypt’s Father’s Day film
- Kept colleagues’ own stories at the centre — what it means to have a father, or to be one
Impact
A film e& Egypt published as “Celebrating Our Backbones” — “Happy Father’s Day to the ones who shaped us”Colleagues and friends publicly cheering the people featured, in the comments on e& Egypt’s post
Interviews conducted by GoldinKollar, as described by Islam Yousry; film published by e& Egypt on LinkedIn.
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