GoldinKollar™
Case studies
TelecomEgypt2026
e& Egypt

Bringing the World Cup into the office

e& Egypt colleagues take a winning selfie with a gold trophy and medals

With Egypt on the world’s biggest football stage, e& Egypt gave its people a reason to step away from their desks together — a Shoot & Win challenge, PlayStation matches, and a World Cup photo zone across its offices. We were part of the team behind it.

The challenge

Big national moments happen whether or not a workplace marks them. e& Egypt wanted to share the excitement and energy of the World Cup with colleagues across its offices.

What we did

  • Partnered with e& Egypt on its World Cup celebration across its offices
  • Supported an activation built around three moments: the Shoot & Win challenge, friendly PlayStation competition, and a World Cup-themed photo zone

Impact

Colleagues stepping away from their desks to play and compete together (as shared by e& Egypt)A shared moment, in e& Egypt’s words: “Here’s to celebrating the moments that unite us.”
Shared publicly by e& Egypt on LinkedIn; GoldinKollar's part as described by Islam Yousry when he reshared it.

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An e& Egypt employee football team in matching shirts poses on a floodlit pitch
Smiling players and supporters relax on the pitch sideline at night