
With Egypt on the world’s biggest football stage, e& Egypt gave its people a reason to step away from their desks together — a Shoot & Win challenge, PlayStation matches, and a World Cup photo zone across its offices. We were part of the team behind it.
The challenge
Big national moments happen whether or not a workplace marks them. e& Egypt wanted to share the excitement and energy of the World Cup with colleagues across its offices.
What we did
- Partnered with e& Egypt on its World Cup celebration across its offices
- Supported an activation built around three moments: the Shoot & Win challenge, friendly PlayStation competition, and a World Cup-themed photo zone
Impact
Colleagues stepping away from their desks to play and compete together (as shared by e& Egypt)A shared moment, in e& Egypt’s words: “Here’s to celebrating the moments that unite us.”
Shared publicly by e& Egypt on LinkedIn; GoldinKollar's part as described by Islam Yousry when he reshared it.
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