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The promise you make to the people you want to hire, and the proof that keeps it.
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Videos people believe
Many employer branding videos show a drone shot and a slogan. The seven types that work, what makes candidates believe them, a seven-step production plan, interview questions to ask and how to measure results.
Employer branding on LinkedIn
One voice cannot do every job. How the company page, employees and leaders share employer branding on LinkedIn, six post types that prove an EVP, consent for photos and stories, and metrics beyond likes.
A stronger employer brand
Most employer branding fixes start with the advert. Start with the gap instead: seven steps from a promise audit and an evidence-based EVP to candidate experience and the numbers that show it worked.
Employer branding, explained
Employer brand, employer branding, EVP and employee branding are not the same thing. A plain definition of employer branding, what an employer brand is made of, why it matters and who should own it.
Is your EVP working?
Followers and likes measure attention, not attraction. The employer brand metrics that matter, how to calculate each one, and how to tell if your EVP is believed inside and out.
What your EVP is
An EVP is what people get in return for what they give. What it includes, examples of pillars, the questions to ask employees, and five steps to build one from evidence.
EVP that rings true
Most EVP lines could belong to any employer. How to build EVP messaging from proof, set out pillars, proof, lines and channels, write it in Arabic and English, and test it.
An EVP for Saudization
Saudization targets and the global race for scarce talent pull in opposite directions. A durable employer value proposition resolves the tension — segmenting its promise without splitting its integrity.
Beyond the slogan
Why an evidence-based employee value proposition beats a polished slogan — and how to close the gap between employer-brand promise and lived experience.
