GoldinKollar to Unveil the 'Measure' Domain and Three New Products in a Live Keynote on 8 August 2026

Cairo, Egypt — 15 July 2026 — GoldinKollar, the MENA People & Culture consultancy, today announced Measure, a live keynote unveiling a new discipline and three new products built to make People & Culture work measurable. The keynote streams live online on 8 August 2026 at 8:00 PM Cairo time (GMT+3) and is free to attend.

Measure addresses a gap most People & Culture teams know well: culture, employer-brand and engagement work is easy to do and hard to prove. The keynote makes the case for measurement as the discipline that turns activity into evidence — and gives a first look at three new tools designed to make that measurement practical rather than a project.

What attendees will see

Why Measure is the domain that matters — the shift from activity to evidence, and why most People & Culture work never gets to prove itself.
Three new products, revealed live — a first look at tools built to make measurement usable day to day. Names are revealed on the day.
What to do Monday — a clear, honest starting point attendees can act on the week after the keynote.

> "You can't improve what you can't prove," said Islam Yousry, Head of Research & Strategy at GoldinKollar. "People & Culture has never had a shortage of activity. What it's missing is evidence. Measure is our answer — and on 8 August we're putting three tools behind it."

Event details

What: Measure — a live GoldinKollar keynote
When: 8 August 2026, 8:00 PM Cairo time (GMT+3) — 6:00 PM London, 9:00 PM Dubai
Where: Online, streamed live
Cost: Free to attend
Register: goldinkollar.com/measure-launch

About GoldinKollar

GoldinKollar is a People & Culture consultancy headquartered in Cairo, Egypt, serving clients across MENA and the Gulf. It engineers employee experience across five domains — Culture, Employer Branding, Internal Communication, Employee Experience & Engagement, and Measurement — blending behavioral science, AI, and gamification. Learn more at goldinkollar.com.

Media contact: Islam Yousry, Head of Research & Strategy · islam.yousry@goldinkollar.com · +20 122 466 6402 · Interviews available in English and Arabic.