Islam Yousry
Head of Research and Strategy
- 15+ years in communication
- 5+ years building employer positioning models
- Trained business consultant
With over 15 years of experience in the communication sector, Islam Yousry has cultivated expertise in innovation, strategic thinking, internal communications, and employee engagement. As a trained business consultant, he has spent more than 5 years developing employer positioning models, focusing on processes that empower organizations to secure a competitive edge. His work includes collaborating with multinational companies across the MENA region, driving impactful strategies that resonate with diverse audiences.
Specialisms: Innovation · Strategic thinking · Internal communications · Employee engagement · Employer positioning
On your project
Usually your first conversation, and the person who leads the work: what is worth measuring, what the answers say about you as an employer, and what to do first.
Articles by Islam Yousry
- The Evolution of Employer Branding in Saudi ArabiaDecember 24, 2024 · 2 min read
- The Recognition Game: Transforming Corporate Recognition Through Football’s Winning PlaybookJanuary 18, 2025 · 5 min read