Case studies
TelecomEgypt2025–2026
e& Egypt
Turning refreshed values into something thousands of people actually live
e& Egypt refreshed its values — Be Customer-Obsessed, Dare to Be Bold, Unite as One — and wanted them lived, not just launched. We built the branding, communication, and launch experience that carried them across the company.
The challenge
A values refresh only matters if employees feel it in the everyday. e& Egypt wanted its three values to move from a statement on a wall into shared language and behaviour across every department.
What we did
- Created the campaign identity that carried the values company-wide — the 'Live the& way' look and language
- Branded and communicated a large-scale, values-driven team-building programme, delivered with the client’s Culture & DEI team and their facilitation partner
- Handled the on-the-ground activation experience end to end, from workshops and interactive games to personalized branding
Impact
18 values team-building sessions across 14 departments (reported by e& Egypt’s Culture team)More than 4,000 employees engaged (reported by e& Egypt’s Culture team)Values moving from statement to shared behaviour — in the client’s words, “we don’t just talk about our culture, we live it”
Publicly credited to GoldinKollar by e& Egypt’s Culture & DEI team on LinkedIn.
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