“Her Story. Her More.” — employee stories that make the brand feel real

For e& Egypt’s women’s storytelling series, we conducted and produced the interviews behind episodes like “The Overcomer” — real colleagues, real journeys, in their own words.

The challenge

Employer-brand content is only believable when it comes from real people. e& Egypt wanted to spotlight the women behind its success without it feeling staged.

What we did

• Conducted and produced a series of first-person employee interviews (#SheIsMore, #Womenateand)
• Shaped each episode’s narrative so colleagues’ obstacles and strength carried the story

Impact