Insights

Evidence over slogans

Thinking from our research and strategy practice — on motivation, EVP, employee experience, and the system that connects them.

Our approach

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Employee ExperienceMeasurement

How do you measure employee experience? The moments, the metrics and the methods

Employee experience is not an average. It is a handful of moments that went well or badly. Which moments to measure, the metrics for each, and how to listen without fatigue.

October 10, 2026 · 8 min read

Internal CommunicationStrategy

How do you write an internal communication plan? A one-page template

Most internal communication plans are calendars with a strategy slide on top. A one-page template that starts with what people must do differently, with an example.

October 10, 2026 · 10 min read

Organizational CultureMeasurement

Which tools measure organizational culture? OCAI, Denison and the alternatives compared

A culture tool reads culture through a model, and the model decides what you see. OCAI, Denison, the Hofstede-based model and custom surveys compared, with when to use each.

October 10, 2026 · 9 min read

Employer BrandingEVP

How do you measure employer branding — and whether your EVP is working?

Followers and likes measure attention, not attraction. The employer brand metrics that matter, how to calculate each one, and how to tell if your EVP is believed inside and out.

October 10, 2026 · 8 min read

Employee EngagementRecognition

How do you design employee recognition people actually value? The 5Ws and 1H model

Recognition programmes fade after the launch month when they answer only one question. The 5Ws and 1H model: why, who, what, when, where and how, matched to what people value.

October 10, 2026 · 9 min read

Employer BrandingEVP

What is an employee value proposition, and how do you build one from what employees actually say?

An EVP is what people get in return for what they give. What it includes, examples of pillars, the questions to ask employees, and five steps to build one from evidence.

October 10, 2026 · 9 min read

Employee EngagementEvents

Employee engagement calendar 2027: ideas for each month in Egypt and Saudi Arabia

A month-by-month employee engagement calendar for 2027, built on Egyptian and Saudi dates — Ramadan in February, two Eids, national days — with ideas by objective.

October 9, 2026 · 11 min read

Internal CommunicationMeasurement

How do you measure internal communication effectiveness?

Open rates prove a message arrived, not that anyone understood it. The five measures, the KPIs and the tool for each channel that show if internal communication works.

October 9, 2026 · 14 min read

Employer BrandingEVP

How do you write EVP messaging employees recognise as true?

Most EVP lines could belong to any employer. How to build EVP messaging from proof, set out pillars, proof, lines and channels, write it in Arabic and English, and test it.

October 9, 2026 · 10 min read