Insights

Evidence over slogans

Thinking from our research and strategy practice — on motivation, EVP, employee experience, and the system that connects them.

Our approach

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Employer BrandingEVP

How do you improve employer branding? Seven steps, best practices and examples

Most employer branding fixes start with the advert. Start with the gap instead: seven steps from a promise audit and an evidence-based EVP to candidate experience and the numbers that show it worked.

October 10, 2026 · 14 min read

Organizational CultureMiddle East

Work culture in the UAE: a guide for global employers and new managers

How work really runs in the UAE: the government and private-sector working week, hierarchy and decisions, communication, Ramadan hours, Emiratisation and what employees value, checked at official sources.

October 10, 2026 · 15 min read

Employee ExperienceTeam Building

Does team building actually work? What the research says, and how to measure it

Team building works when it is built around one goal and followed by a debrief. What the research says, which formats change how teams work, and how to measure the result.

October 10, 2026 · 7 min read

Employee ExperienceJourney Mapping

How do you map the employee journey? A template with the moments that matter

An employee journey map shows what people actually go through, stage by stage, and where it breaks. How to build one in four weeks, with a template and example.

October 10, 2026 · 9 min read

Internal CommunicationFrontline

Which internal communication channels actually reach your employees?

Every internal communication channel is good at one job and poor at others. What each is for, who it misses, and how to choose by message and audience.

October 10, 2026 · 9 min read

Organizational CultureChange Management

Can organizational culture be changed? What moves it, and what only decorates it

Culture changes when what people repeatedly see rewarded, tolerated and modelled changes. What moves culture, what only decorates it, and how to know it is moving.

October 10, 2026 · 9 min read

Employer BrandingEVP

What is employer branding, and why is it important?

Employer brand, employer branding, EVP and employee branding are not the same thing. A plain definition of employer branding, what an employer brand is made of, why it matters and who should own it.

October 10, 2026 · 12 min read

Organizational CultureMiddle East

Work culture in Saudi Arabia: a practical guide for global employers and new managers

Who decides, how meetings really work, what the Labour Law says about hours and Ramadan, how Saudization shapes teams and what employees value: an accurate, respectful guide for managers new to Saudi Arabia.

October 10, 2026 · 13 min read

Employee EngagementMeasurement

How do you measure employee engagement? Metrics, scores and methods that hold up

Three vendors, three engagement numbers that cannot be compared. What engagement is, which methods measure it, how a score is calculated, and what to use without a survey.

October 10, 2026 · 10 min read